In an era where digital presence acts as the front porch of our Churches, the challenge of effectively communicating the core beliefs and values to newcomers has become more pronounced. A visitor landing on your Church’s website is in many ways, embarking on a journey to understand the ethos that your community embodies. However, the path of comprehension isn’t always smooth, especially for those who might not have a background in Church or are unfamiliar with Christian terminology, often humorously referred to as “Christianese.” The jargon can create a cryptic veil over the essence of your Church’s beliefs, making it seem more like a closed book than an open invitation.

This brings us to the significance of a well-articulated ‘What We Believe’ section on a Church’s website. This section serves as a clear window into the heart of your Church community, offering a straightforward insight into what binds the congregation together in faith and purpose. It’s where the language of faith meets the understanding of a newcomer, nurturing a connection that could grow from a mere interest to a deeper involvement. It’s more than a page; it’s a bridge from curiosity to community, from browsing to belonging.

In the following sections, we will delve into common pitfalls that might deter the effectiveness of the ‘What We Believe’ section, share a narrative that brings the challenge closer to home, and propose a solution that not only addresses the issue but also enhances the digital visitor’s journey towards becoming a cherished part of your Church family. Through this exploration, we aim to provide a roadmap for crafting a ‘What We Believe’ section that resonates, engages, and encourages a sense of belonging, turning website visitors into family.

Problem Identification:

It’s not uncommon for Churches to miss the mark when it comes to drafting a comprehensible and inviting ‘What We Believe’ section on their websites. The missteps can range from vague or non-existent belief sections to an overuse of religious jargon that could alienate rather than welcome. Sometimes, the lack of a personal touch can make the section feel more like a doctrinal dissertation than a warm invitation to explore faith together.

Let’s consider a narrative that many might find relatable: Imagine a young couple, new to the area and seeking a Church community to be a part of. They stumble upon your Church’s website and navigate to the ‘What We Believe’ section, hopeful to find a reflection of their own faith values. As they read through, they encounter phrases and theological terms that are alien to them. The essence of your Church’s beliefs, veiled in complex language, remains elusive. They feel disconnected, perhaps a bit overwhelmed, and the digital wall between them and your Church community thickens. The couple decides to continue their search, and your Church misses out on welcoming two potential new members.

This scenario underscores the crucial role clarity and relatability play in drafting the ‘What We Believe’ section. The language used and the way the core beliefs are presented can significantly impact a website visitor’s perception and, consequently, their decision to engage further. It’s about breaking down the barriers of religious jargon and creating a welcoming digital doorway into the beliefs that shape your Church community. The goal is to make the ‘What We Believe’ section a mirror in which visitors can see a reflection of their faith values and a potential spiritual home.

Solution: The ‘What We Believe’ Section

Addressing the issue at hand begins with reimagining and revitalizing the ‘What We Believe’ section on your Church’s website. This dedicated section should succinctly encapsulate the core beliefs and values that animate your Church community, presented in a manner that resonates with both the seasoned believer and the spiritual seeker.



By laying out your Church’s stance on fundamental beliefs in a clear and accessible manner, you eliminate guesswork and provide website visitors with a lucid understanding of your Church’s theological grounding. Clarity in communication can be the beacon that guides the curious hearts towards your Church.


A well-articulated ‘What We Believe’ section can be the catalyst for forging a sense of belonging and alignment in beliefs. When website visitors see their own beliefs mirrored and valued, the seeds of connection are sown, nurturing the potential for a deeper engagement with your Church community.


Transparency is the hallmark of trust. When you openly share the core beliefs that guide your Church’s actions and decisions, you’re essentially building a foundation of trust with your digital visitors. It’s a gesture of openness that says, “Here’s what we stand for, and we welcome you to stand with us.”


Crafting a compelling ‘What We Believe’ section requires a thoughtful approach that marries simplicity with depth, accessibility with authenticity. Here are some tips:

Use Accessible Language:

Avoid complex theological terms that could befuddle rather than enlighten. Opt for simple, clear language that conveys the essence of your beliefs without the need for a theological dictionary.

Keep it Concise yet Informative:

Aim for a balance between brevity and completeness. Provide enough information to give a clear picture of your Church’s beliefs, but keep it concise to maintain engagement and ease of understanding.

By embracing these principles in redesigning your ‘What We Believe’ section, you’re not just enhancing a webpage, but enriching the digital pathway that leads visitors closer to becoming an integral part of your Church family.

The Larger Impact:

A well-structured ‘What We Believe’ section does more than just convey information; it sets the stage for a journey from casual website visitor to a welcomed guest, and perhaps, eventually to an engaged Church member who becomes family in Christ. The ripple effect of this digital handshake can be profound and far-reaching.

  1. Turning Website Visitors into Church Guests:
    • When visitors find clarity and resonance in your ‘What We Believe’ section, the natural next step could be a desire to visit your Church in person. This digital introduction could translate into physical attendance, where the seeds of a deeper connection may be sowed.
  2. Encouraging Membership and Engagement:
    • As website visitors transition into guests and then members, the level of engagement often deepens. They may become involved in various Church activities, contribute to the community, and help in furthering the mission of the Church. This engagement transforms them from mere attendees to active members of the Church family.
  3. Enhanced Community Strength:
    • A congregation that shares common beliefs and values, articulated clearly on a platform accessible to all, tends to be stronger and more cohesive. The shared understanding creates a sense of unity, which is the bedrock of a thriving Church community.
  4. Fulfilling Mission and Vision:
    • With a clear articulation of core beliefs, your Church not only attracts like-minded individuals but also propels its mission and vision forward. A united and engaged congregation can significantly contribute to making a positive impact in the community and beyond, truly embodying the essence of the Great Commission.

The ripple effect demonstrates the potential of a well-crafted ‘What We Believe’ section in catalyzing a cycle of engagement that could lead to a thriving, active, and impactful Church community. It’s a small digital step, yet its implications are monumental in the grand narrative of Church growth and community engagement. Through this digital doorway, you are not only sharing what your Church believes but also inviting others to become a part of a larger family united in faith and purpose.


The digital realm is often where the seeds of connection are first sown. A clear, well-articulated ‘What We Believe’ section is instrumental in bridging the gap between your Church and those exploring your digital front porch. It’s more than just a page on your website; it’s a digital handshake, an invitation into a community bound together by shared beliefs and a shared mission.

The ‘What We Believe’ section is not merely about theological accuracy; it’s about encouraging understanding, connection, and a sense of belonging. It’s about opening a door for spiritual seekers, the curious, and those longing for a community they can call home. The simplicity of language, the resonance of shared beliefs, and the transparency in communication all play a crucial role in making this section a bridge from mere online visits to meaningful Church engagement.

As a pastor looking to nurture a thriving community, it’s worth investing time and thought into crafting a ‘What We Believe’ section that is both welcoming and clear. Evaluate your current ‘What We Believe’ section, and consider revamping it to ensure it resonates with a broad audience, irrespective of their level of familiarity with Christian terminologies.

Furthermore, we invite you to share your experiences or suggestions in the comments section below. Your insights could be the beacon for other Churches on a similar journey. Also, extend your engagement beyond this article by joining the Digital Church Growth Community, where you can continue learning, sharing, and growing in this digital age of Church community building: https://www.faithventuremedia.com/community.

By taking these steps, you’re not only enhancing your Church’s digital presence but also creating a pathway for many to find a spiritual home within your Church community. So let’s embrace this digital endeavor with faith, hope, and a welcoming spirit, as we strive to turn website visitors into family, bound together in Christ’s love and mission.