Are giveaways effective for church growth?

Yes, when paired with a clear path to discipleship, giveaways help build an email list which is more reliable for direct communication than social media algorithms.

What is the best prize for a church contest?

Prizes should be low-cost but high-value to your specific community, such as local gift cards, church merch, or resource bundles.

How do I ensure legal compliance for a giveaway?

Always include an official rules document, disclose that the platform is not affiliated with the giveaway, and follow local lottery and sweepstakes laws.

Media Center

Video

Social Media Church Communications Marketing

The Ultimate Guide to Running Contests to Get More Followers for your Church

February 23, 2023 1:05 1 min read

Summary

In this video, we explore how churches can leverage the power of online giveaways to effectively grow their newsletter subscriber lists and online community engagement. By implementing strategic contest mechanics, churches can turn passive social media followers into active email subscribers, allowing for more consistent communication and discipleship beyond public algorithms.

Key Takeaways

1Define clear goals for your church giveaway, such as increasing newsletter signups.
2Choose prizes that are relevant to your target audience to ensure quality leads.
3Use a dedicated landing page to capture emails rather than just social media comments.
4Create a compelling hook that emphasizes community value.
5Promote the contest across multiple platforms to maximize reach.
6Follow legal guidelines and platform-specific rules for running digital contests.
7Implement a follow-up email sequence for new subscribers.