What should my church do about the Facebook Live update?

You must download and archive your past Facebook Live videos immediately, as the platform is introducing a 30-day deletion policy for older content.

Why are full-length sermons less effective for social media outreach?

Current social media algorithms favor short-form, engaging content; sermon clips capture attention better than long-form videos, helping to draw in new visitors.

What is the deadline for transitioning away from Skype?

Skype is shutting down, and churches should complete their transition to alternative communication platforms well before the upcoming May deadline to avoid service disruption.

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Social Media Livestreaming Church Communications

📢 March 2025 State of Church Marketing | URGENT Updates for Churches!

February 28, 2025 4:14 1 min read

Summary

In this March 2025 update, we address critical platform changes that demand immediate attention from church leadership. The digital landscape is shifting rapidly, with major updates to Facebook’s storage policies for live videos and the impending shutdown of Skype. These changes threaten to archive or erase years of ministry content if churches do not take immediate proactive measures to secure their archives.

Key Takeaways

1Facebook is limiting the lifespan of live video archives, necessitating immediate manual backups.
2Full-length sermon videos are seeing declining reach, making short-form sermon clips a better strategy.
3A new Facebook Groups feature has been released to help churches automate online outreach and community growth.
4Skype is shutting down; churches using it for meetings must transition to new platforms by May.
5Proactive content management is essential to prevent the loss of digital ministry history.