What is the Google Ad Grant for churches?

The Google Ad Grant is a program that provides eligible nonprofits and churches with up to $10,000 per month in free advertising credits to promote their events, services, and online content.

How often should a church redesign its website?

Mitch Whidden recommends a website redesign or major update every 2-5 years to stay current with modern design practices and evolving digital standards.

Why is mobile-first design important for church websites?

Since the vast majority of users access the internet via mobile devices, designing a website for mobile first ensures that visitors have a seamless, readable experience when searching for your church.

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Church Websites Google Ad Grants Marketing

Church Marketing Conversations Podcast - Episode 1 - Church Marketing Essentials with Mitch Whidden

January 17, 2025 37:34 1 min read

Summary

In the inaugural episode of the Church Marketing Conversations Podcast, host Jeremy G. Woods sits down with digital marketing expert Mitch Whidden of Mere Agency to discuss the essentials of building an effective online presence for churches. They explore the critical importance of a user-friendly website, emphasizing that it serves as the digital front door for potential visitors. Mitch provides actionable advice on modern design practices, the necessity of mobile-first optimization, and the importance of keeping site information current and accessible for newcomers.

Key Takeaways

1Your church website is your digital front door; keep information like service times and location easy to find.
2Aim for a second-grade reading level to ensure information is clear and understandable for first-time visitors.
3Mobile-first design is essential, and websites should be refreshed every 2-5 years.
4Google Ad Grants offer up to $10,000 per month in free advertising for churches to reach their community.
5Master one area of digital marketing at a time rather than spreading resources too thin.
6Prioritize online giving options, as over 70% of church donations are now made digitally.
7Ensure website accessibility to meet ADA standards and accommodate all users.