Media Center
Amplifying Your Church's Newsletter Subscribers through Online Giveaways
October 18, 2023 1:37 1 min read
Summary
In this video, we explore how evangelical churches can significantly grow their newsletter subscriber lists by leveraging the power of online giveaways. The presentation covers the strategic importance of building an owned audience to ensure your church's message reaches congregants and community members directly, bypassing social media algorithm limitations. By offering small, meaningful incentives—such as gift cards to local coffee shops or curated book bundles—churches can effectively capture contact information in a way that feels welcoming and generous.
Key Takeaways
- 1Prioritize building an email list to own your communication channels.
- 2Choose giveaway prizes that resonate with your specific local community.
- 3Ensure your signup forms are mobile-friendly and easy to access.
- 4Clearly communicate how often you will send updates to avoid spam concerns.
- 5Use social media as a top-of-funnel tool to drive traffic to your landing page.
- 6Follow legal best practices regarding digital contests and sweepstakes.
- 7Create a simple landing page specifically for the giveaway rather than using your homepage.
- 8Send a warm welcome email immediately after someone signs up.
Resources Mentioned
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